Matt AltobelliWork with me

Matt Altobelli · Rochester, NY

Behavioral scientist who builds.

I design the psychology and ship the software, from psychometric instruments to production LLM systems.

  • Co-Founder and Chief Science Officer, Cogbias AI
  • Adjunct Professor of Psychology, RIT
  • USAF veteran
Work with meBook a consult (opens EveryExpert in a new tab)

Survey item, before and after

Illustration

Original wording

Studying with a group helps you learn more, doesn't it?

YesNo

Bias detected

Studying with a group helps you learn more, doesn't it?

FlagAcquiescence cue: the question supplies its own answer

Rephrased to be neutral

When you study, do you prefer to work alone or with a group?

AloneWith a group

What people reported

Original wording56%
56% said they prefer studying in a group
Rephrased wording85%
85% said they prefer studying alone
Illustration. The question wording here is paraphrased. The 56% and 85% are real results from my between-subjects study (Altobelli and Sutton, manuscript in preparation). Read the study.
  • 66,000lines
    of production code I wrote alone for the Sales Performance Compass
  • 56→85%
    group study under the biased wording, then studying alone once the same item was rephrased
  • 152people
    in my M.S. thesis study of language and PTSD symptoms
  • 8years
    in the U.S. Air Force, as a weapons specialist and then a recruiter

What I bring

Psychometrics and engineering

One person designs the instrument and writes the platform.

For the Sales Performance Compass I designed two assessment instruments and wrote the software that delivers them, about 66,000 lines from the Flask API to the React dashboards.

Compass case study

Research into product

Graduate research that became a company.

My graduate work on language and mental health went through NSF I-Corps customer discovery and turned into Cogbias AI, where I lead research and development.

Where it started

Leading and selling

I have led people and carried a number.

Eight years in the Air Force. Then about 100 licensed agents at Primerica, where I was #1 in sales for eight months of 2015.

Full record

Selected work

All work
Ramerman Leadership Group · July 2025 to present

Sales Performance Compass

ProblemThe client needed assessment, team dashboards and AI coaching in one product.
What I didOne platform: two instruments I designed, team dashboards, and GPT-4 coaching agents.
Cogbias AI · The research behind the company

AI question rephrasing and survey bias

ProblemQuestion wording biases survey answers, and expert review to catch it is manual and slow.
What I didAn AI rewrites biased items to be neutral. One answer flipped from 56% to 85% the other way.
Mockup
Course, working title · Release 1.0, September 2026

Claude for Daily Work and Personal Projects

ProblemPeople with no technical background need a way to learn Claude on their own.
What I did74 lessons and 6 projects, produced with Claude through six approval gates.

Currently

November 2026

  • Leading R&D at Cogbias AI on models that detect cognitive biases in survey questions and other communication; a provisional patent is filed.
  • Building and maintaining the Sales Performance Compass for Ramerman Leadership Group. Case study
  • Teaching a double section of Introduction to Psychology at RIT this fall.
  • Writing two manuscripts with Dr. Tina Sutton, both in preparation. Titles
  • My book, The Time Illusion: Quantum Psychology and the Mind's Greatest Invention, is with the editor.
  • Consulting for teams that ship AI systems, booked through EveryExpert. EveryExpert

Send me the problem you are working on.

Consulting runs through EveryExpert: AI eval and rubric audits, survey and measurement design reviews, and LLM behavior diagnosis. For anything else, write to me directly.

Work with meBook a consult (opens EveryExpert in a new tab)